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Sports Agent Scope of Duties

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  • From setting up charity events to recovering from a crisis, your job as an agent is to ensure that your clients’ personal brands are kept in check. Professional organizations will turn away from clients due to tarnishing of their personal brands, despite talent. Good brand management can be achieved through proper marketing campaigns. Clients will call on you to work out endorsement deals and event planning to increase their status, and ultimately increase their brand and awareness amongst the general public.

Personal Brand/ Marketing 

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  • A sub category of financial management, contract negotiation lies at the heart of what an agent does. Clients young and old hire you to ensure they are still employed when their respective work year comes around. It is your duty to not only ensure they are employed, but to have them employed at a fair or higher value than they are worth. This can be accomplished through proper marketing research and excellent negotiation skills, as well as a heavy understanding of the law and any agreements between Players Associations and their leagues.

Contract Negotiation

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  • An essential part of agent requirements, financial management calls on you to watch over how a client spends, invests, and earns money. From buying a house to investing in the stock market, you will be tasked with providing your clients with key financial advice in order to keep them from growing broke. Accordingly, you will have to be able to adapt to any unexplained or spontaneous expenditures, either by the client or the market. Your job is to mitigate risk and the downfalls when poor financial management occurs on the client’s side.

Financial Management

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  • While some clients might hire separate attorneys, you will likely be tasked with representing your client in the court room. It is therefore crucial you have an extended knowledge of the state, federal, and sports law in order to represent your clients professionally and ultimately benefit them. Crisis management is a huge part of the job, and that often comes with dealing with cases against your client, whether that be contract arbitration or civil lawsuits.

Legal Representation

Requirements for Certification

On the right you will find a list to the MLB, NBA, and NFL Players' Associations' websites. Click on the tabs to find out more information on the requirements necessary to become a certified agent in the respective league.

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